Hyundai unveiled its highly anticipated Concept Genesis Coupe during a press conference at the Los Angeles International Auto Show today.

This is effectively strike two of an action plan by Korean firm Hyundai aimed at broadening their appeal to driving enthusiasts. And so the Concept Genesis Coupe is introduced. A vehicle based on the Concept Genesis Sedan unveiled earlier this year, the concept car signals the arrival of a new rear-wheel-drive 2+2 sports coupe set for release in spring 2009 - a model seperate from that of the front-wheel-drive Tiburon replacement.

Beautiful from afar but more menacing and intimidating up close, the Genesis Coupe Concept is a car that aims to 'capture the imagination of hardcore automotive enthusiasts', giving strong indications as to the production model's design. Among such indications are its powerful 'Z' bodylines and 'assertive' front and rear lamp designs. “With its aggressive look from just about any angle, I think we have been able to do that,” says Chief Designer at Hyundai's Californian Design Center, Joel Piaskowski.

The Genesis Coupe Concept draws on inspiration from two conceptual predecessors as well as that of LeMans race cars and a range of die cast vehicles. A stark 'Sonic Orange' paint scheme combines with 'Ballistic Black' carbon fibre bonnet panel, roof and ground components for weight-saving purposes, while adding a more sinister look. Sculpted into the hood of the car are three large heat extractors which not only visually aid the car's sporting appeal but can cool an engine of any power output. In production form, three slats at the front will aid engine cooling.

To be powered by a 3.8-litre V6 engine estimated to have power in excess of 300 horsepower and 250 lb-ft of torque, performance is expected to allow a 0-60 mph sprint of under 6 seconds via a 6-speed manual transmission.

At the rear, front air intakes are mimiced by rear fascia-integrated twin exhausts, while the profile is emphasised by an arching roofline and tapered greenhouse. Stylish five-spoke 20-inch polished alloys finish off the dynamic appeal of the Genesis Coupe Concept. The production model is to hit showrooms in spring of 2009.

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