Acura has recruited American comedians and well known car enthusiasts Jerry Seinfeld and Jay Leno to feature in their television commercial set to air during Super Bowl XLVI on February 5.
This comes as a bit of a surprise as Seinfeld is a hardcore Porsche enthusiast with one of the most historically significant Porsche collections in the world.
Despite this, we see Seinfeld appearing in this ad spot (extended version) for the Acura NSX supercar. It shows Jerry trying to persuade the buyer of the very first NSX to give up his reservation in exchange for various funny and over-the-top antics only to be dupped at the last second by fellow New Yorker Jay Leno.
"Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive," said Susie Rossick, Acura Brand Manager. "Our Super Bowl strategies are simple-build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup."
The Acura NSX is a supercar revival which had its world premiere at the Detroit auto show earlier this month. The NSX will be developed by Honda R&D Americas and manufactured in Ohio for export around the world by 2015.