Shelby SuperCars (SSC) has announced drop the Shelby name as part of an agreement with Carroll Shelby Licensing and their parent company Carroll Shelby International.
Shelby SuperCars (SSC) has announced plans to adopt a "new corporate identity strategy which more clearly identifies itself as a North American super car manufacturer." As such, the company will be known as SSC North America.
While the press release is full of typical marketing jargon, the real reason for the name change is a dispute with Carroll Shelby Licensing and their parent company Carroll Shelby International. As you may know, SSC was founded by Jerod Shelby who has no relation to automotive icon Carroll Shelby.
As SCC explains, "Now is ... a good time to clear up any potential confusion, as from time to time we get asked if we are associated in any way with the automotive legend Carroll Shelby or his companies."