2012 Toyota Prius c debuts in Detroit [video]

Last year, Toyota introduced the Prius c concept at the North American International Auto Show. It was funky and interesting, but sadly the production model isn't.

Last year, Toyota introduced the Prius c concept at the North American International Auto Show. It was funky and interesting, but sadly the production model isn't.

Recently unveiled at this year's show, the 2012 Prius c is a five-door hatchback that is virtually identical to the JDM Aqua. Styling is heavily influenced by the standard Prius and it has a 0.28 drag coefficient.

Inside, the cabin is nicely equipped with automatic climate control and a 3.5-inch infotainment system with Bluetooth/USB/iPod connectivity. If that isn't impressive enough, the optional Entune infotainment system has a larger 6.1-inch display and GPS navigation.

Power comes from a hybridized 1.5-liter four-cylinder engine which is backed up by an electric motor. This gives the hatchback a combined maximum output of 99 hp (74 kW / 100 PS). While it won't win any races, the Prius c is expected to return 53 mpg city / 46 mpg highway (US). The car also has a 144V nickel-metal hydride battery which enables the vehicle to travel short distances (less than a mile / 1.6 km) on electricity alone at speeds up to 25 mph (40 km/h).

The 2012 Prius c will be launched in the United States in March and pricing starts at less than $19,000.

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About this article
Motor show Detroit Auto Show
Automaker Toyota
Article type Hybrid
Tags 2012 detroit auto show, 2012 naias, 2012 prius c, 2012 toyota prius c, prius, prius c, prius family, toyota prius, toyota prius c