BMW wins U.S. luxury sales crown

Lexus' reign as the best-selling luxury brand in the United States has come to an end after 11 years.

Plagued by production problems resulting from March's earthquake and tsunami, the brand's sales declined by 13 percent to 198,552 units for 2011.

BMW, on the other hand, saw their sales increase 13 percent to 247,907 units. This earns them the title as the best-selling luxury automaker in America.

Despite the impressive finish, it was a relatively close race as BMW edged out Mercedes by just 2,715 vehicles. Interestingly, the two brands battled on the incentive front and outspent discount-loving Cadillac by $400 to $1000+.

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Automaker BMW
Article type Corporate/Financial
Tags bmw us sales, lexus us sales, luxury sales, luxury sales race, mercedes us sales, us luxury sales, us sales race