Porsche Cars North America has announced director Michael Koerbel the winner of the "My Daily Magic" contest for his film "It's a Magical Life". Narrowed down from hundreds of entries to just 10 semi-finalists, public voting for the final three commenced in September.
The objective of the contest was for each participant to create a 60-second film that featured their personal perspective and interpretation of "everyday magic" - a premise that is part of a larger "Engineered for Magic. Every day" Porsche campaign to challenge perceptions that sports cars should be reserved for Sunday drives or special occasion trips. Instead, Porsche seeks to highlight the thrill of high performance and everyday practicality are not unique in and of themselves but can be mutual.
Koerbel's prize is a one year lease of a Porsche vehicle (maximum value $18,000) or $18,000 cash plus a 2 day/1 night VIP invitation to the Red Carpet Premiere screening, including round-trip air transportation and lodging.
The winning film can be seen above followed by the other two finalist below.