The automotive category is one of the most popular on YouTube, and plans are afoot to bust it open even further. YouTube has announced a new automotive channel titled DRIVE that will be more than just another car channel.

The automotive category is one of the most popular on YouTube, and plans are afoot to bust it open even further. Get ready for a new automotive channel titled DRIVE that will be more than just another car channel.

Described as "a celebration of motoring," DRIVE will consist of original programming hosted by well known new-media motorheads: journalist Chris Harris, Matt Farah from SPEED's The Car Show, transcontinental speed record holder Alex Roy, Mike Spinelli and Ray Wert of Jalopnik, Leo Parente from Fast Lane Daily's SHAKEDOWN, and professional motorcycle crash test dummy Wes Siler.

Each of the hosts with their own areas of expertise will tell you about anything and everything relating to cars. From road trips and car culture to car reviews and motorsports, it's an absolute must see for every WCF reader and we strongly urge you to check out the trailer above and then subscribe here.

DRIVE channel launches in just a few weeks on January 2, 2012.

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