BMW and Brilliance Automobile are reportedly teaming up to launch a new EV brand in China.

BMW and Brilliance Automobile are reportedly teaming up to launch a new EV brand in China.

Apparently a legislative requirement, the new brand will be different than the previously announced i sub-brand. There's no word on which products will get the EV treatment, but BMW and Brilliance have already unveiled a 5-Series Plug-in Hybrid concept at Auto Shanghai 2011.

Speaking with Automotive News Europe, BMW Head of Sales and Marketing Ian Robertson said "What's happening [in China] is that we're all encouraged to have more brands with a new technology element to it. If that technology is proven to be successful, then there's an opportunity for that brand to grow and prosper."

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