Ferrari Tailor-Made personalization program announced [video]

First reports of Ferrari's "no limit" personalization program emerged over the summer, but finally Ferrari has released details.

For the 1-percenters of the world, individuality is expressed by originality and Ferrari's Tailor-Made program is offering clients full freedom of choice down to the last detail in selecting exterior finishes, accessories, materials, treatments and colors in their Ferrari GTs.

Clients are invited to the Tailor-Made Styling Center in Maranello. There they will find an exclusive studio with a vast array of samples of materials, treatments and colors to browse. Computer models of the selected choices can be previewed in detail.

Upon arrival Ferrari clients are assigned a personal designer to guide them through the selection process. Clients can choose from three Ferrari product collections known as Scuderia, Classica and Inedita:

  • Scuderia is the sporty collection offering a choice of racing-derived materials, finishes and liveries.
  • Classica collection incorporates styling cues and features of Maranello's iconic GTs of the past.
  • Inedita offers clients the opportuninty to truly experiment in terms of styling, colors and materials.

Once the details have been confirmed, the client can then track all of the various processes involved in its creation, right up until they take delivery.

Additional details for each collection are in the press release below.

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Automaker Ferrari
Article type Supercars
Tags ferrari tailor-made, ferrari tailor-made personalisation program, tailor-made