Audi is developing a new styling language which will attempt to give their three model lines (sedans/wagons, crossovers and sports cars) a unique identity.

Audi has been heavily criticized for making their models look alike, but that's about to change.

Speaking at a recent event, design director Stefan Sielaff confirmed Audi is developing a new styling language that will attempt to give their three model lines (sedans/wagons, crossovers and sports cars) a unique identity. Dubbed AQR, the program will establish common styling attributes that will only be used across certain body styles.

For example, sedans could get a sloping grille while crossovers would have a more upright one. This sounds like a minor change, so it will be interesting to see what the design team comes up with.

In addition, future e-tron models could receive bespoke styling to help distinguish them from their conventionally-powered counterparts.

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