Set to debut at the North American International Auto Show, the Prius c is a small five-door hatchback with a fuel efficient powertrain.

Toyota has taken the wraps off the Prius c.

Virtually identical to the JDM Aqua, the hatchback will debut at the North American International Auto Show in January.  It is being targeted at "youthful shoppers seeking fuel efficiency, technology, and spirited driving dynamics."

Details are fairly light, but the car measures 157.3 inches long, 66.7 inches wide and 56.9 inches tall. Additionally, the Prius c has Bluetooth connectivity, steering-wheel audio controls and an optional Entune infotainment system.

Power comes from a 1.5-liter petrol engine and a small electric motor. Specifications were not released, but a leaked brochure - for the Aqua - revealed the car will have a combined output of 100 PS (74 kW / 99 hp). More importantly, Toyota says the c has an estimated city fuel economy rating in excess of 50 mpg (4.7 L/100km; 60 mpg UK).

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