The bow-tie brand was founded in a rented garage in 1911 by industrialist William C. Durant and Swiss-born race car driver Louis Chevrolet.
Chevrolet is 100 years old.
The bow-tie brand founded in 1911 in a rented Detroit garage by industrialist William C. Durant and Swiss-born race car driver Louis Chevrolet has been celebrated in movies and popular music many times and Chevrolet has contributed more than a few iconic models to the automotive world such as the Corvette.
"We have great plans for Chevrolet's next 100 years," said Chris Perry, vice president, global marketing and strategy for Chevrolet.
Over the last century, Chevrolet has built and sold more than 209 million cars and trucks.
The brand is currently sold in more than 140 countries and Chevrolet today sells more than 60 percent of its cars outside the United States. Chevrolet is also quickly building itself up as a budget-brand in Europe as GM takes Opel up-market to more directly compete against Volkswagen. Last year, Chevrolet sold 4.26 million vehicle around the world, making it one of the largest global automotive brands.