Fiat has partnered with the Breast Cancer Research Foundation (BCRF) to create a Pink Ribbon special edition for the United States.
Based on the 500 Lounge, the model is available in Argento (silver) or Bianco (white) and features a dark pink stripe with a light pink ribbon.
Interior changes are minor, but include unique floor mats and black leather seats with pink contrast stitching.
Pricing starts at $22,500 (€16,538) and Fiat will donate $1,000 (€735) to the BCRF for every Pink Ribbon edition sold. 250 units will be available, but Fiat has confirmed plans to make a $50,000 (€68,025) minimum contribution if there aren't enough buyers.