McLaren releases new promo for Asia Pacific subsidiary announcement [video]

McLaren has released a new promotional video for their announcement to create a subsidiary for the Asia-Pacific region.

Dubbed the Next Chapter, the clip promotes the MP4-12C and McLaren's racing history.

As for the announcement itself, the company has established McLaren Automotive Asia Pte Ltd which is based in Singapore. It will be McLaren's regional operation center and handle everything from sales and marketing to importation and distribution. The first five dealerships in the region - located in Australia, Hong Kong, Japan and Singapore - will open later this year and McLaren is looking at expanding into mainland China.

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About this article
Automaker McLaren
Article type Corporate/Financial
Tags mclaren automotive, mclaren automotive asia pte ltd, ron dennis