SRT showcases its range with chief Ralph Gilles [video]

SRT showcases its range with chief Ralph Gilles [video]

Chrysler performance division chief gives us a quick tour of all SRT models from the various Chrysler Group brands.

SRT Brand President and CEO Ralph Gilles describes the performance models of Chrysler-brand vehicles as functionally designed and purpose-built vehicles.

The SRT brand is being nurtured by Chrysler to develop an aura of exclusivity for the performance sub-division and the U.S. automaker has to make sure to shed itself of a history where muscle car's were often all flash and no substance.

Gilles does a good job here of introducing the SRT lineup and explaining how these new creations mark the return of the real thing for American muscle cars.

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Automaker Chrysler
Article type General
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