New up! will be the Volkswagen brand's new entry-level city/minicar expected to debut at the Frankfurt motor show next month.
Volkswagen says, "Something small is coming up!"
This ad previews the forthcoming VW up! which will likely premiere at the Franffurt motor show in September.
The ad doesn't show anything of the car at all but a few happy people jumping in high-definition slow-motion in anticipation of the new minicar from VW.
[Note: Photos published here are of the VW E-up! Concept.]