German automaker has partnered with Hollywood's preeminent television awards show to highlight the brand's premium vogue.

Audi of America has partnered with the Academy of Television Arts and Sciences to sponsor the 2011 Emmy Awards telecast which takes place September 18.

Audi will participate in several events associated with the awards ceremony as well as supplying vehicles, including the A6, A7 and A8 flagship models, to chauffeur guests to the main show. Audi will also be holding its own pre-awards party on September 11 in West Hollywood.

"Audi is honored to support the Academy of Television Arts & Sciences in recognizing exceptional talent in television," said Audi of America's head of marketing, Scott Keogh, in an Audi press release. "The brand has become a key player within the entertainment industry and has a longstanding history as a friend of the arts, making this partnership a perfect fit."

The 63rd annual Emmy Awards will be held at the Nokia Theatre in Los Angeles and broadcast live on the FOX television network.

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