BMW to adopt new naming structure

BMW's naming system is about to get a major overhaul as a flood of upcoming entry-level models have made things difficult.

Speaking at a recent press event, Sales and Marketing Director Ian Robertson said "There will be an evolution of naming across all brands." That's pretty vague, but the executive hinted "there are a lot numbers that can be exploited in the future."

MINI and Rolls-Royce will also be affected by the change and it is possible that both brands could eventually adopt an alphanumeric naming structure.

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Automaker BMW
Article type General
Tags bmw front-wheel drive, bmw fwd, bmw naming, bmw naming structure, bmw nomenclature