The brand hopes that the XV crossover will rejuvenate sales in a segment Subaru had traditionally done well in.
Subaru will be looking to double its sales in the U.K. as part of the brand's plan to return to form in the market there.
The XV will take on models such as the Ford Kuga and the Nissan Qashqai in the compact SUV/crossover segment in the U.K. and all across Europe as well. The FT-86 Coupe will also increase the appeal of the brand but will be first for Subaru as it is a rear-wheel drive vehicle. Subaru was not able to develop an all-wheel drive variant to suit the brand's heritage.
Subaru used to be a powerhouse for speed junkies in the U.K. but sales have dropped off dramatically for the brand in recent years, now dipping below 4,000 units per year.
"In the 1990s, we used to sell 2000-3000 STi models alone, but that trend has passed," says Paul Tunnicliffe, managing director of Subaru U.K., in the Car magazine story. "We have had to diversify and will now launch several new models."
Subaru will offer the XV with a 1.6 and 2.0 liter petrol units as well as a 2.0 liter diesel. It will come as an all-wheel drive only and the brand hopes to sell around 2,000 units a year in the United Kingdom. Sales target for the FT-86 Coupe will be around 500 units a year.