BMW fans rejoice! The company has brought back the Ultimate Driving Machine tagline

BMW is returning to their roots by bringing back the popular "Ultimate Driving Machine" tagline.

Dubbed "Refuel," the latest commercial for the 5-Series eschews the "Joy" moniker that had been used for the previous year or so. While nothing is official, the marketing revamp appears to be related to the company's decision to split ways with GSD&M and look for a new ad partner.

Thanks for the tip Cameron!

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