A marketing ploy backfired when a Dodge Durango burst into flames at the Cherry Blossom Parade in Washington, DC.

Dodge's decision to promote the redesigned Durango at the Cherry Blossom Parade in Washington, DC backfired - quite literally.

While the vehicle was towing a float, the engine burst into flames for no apparent reason. In typical fashion, the embarrassing event was quickly caught on tape and diligently uploaded to Youtube for thousands to see.

Thankfully, the fire was quickly extinguished and the parade continued without incident.

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