In a clever guerrilla marketing scheme, Chevrolet UK has plopped down on a London street a life-sized 1.5 ton Play-Doh sculpture of a Chevrolet Orlando.

In a clever guerrilla marketing scheme, Chevrolet UK has plopped down on a London street a life-sized 1.5 ton Play-Doh sculpture of a Chevrolet Orlando.

The Chevrolet marketers came up with the idea after surveying 1,000 UK adults for their favorite nostalgic toy from their childhood.  Play-Doh took first place with 19 percent followed closely by Legos with 17 percent and Kinder Egg with 15 percent.

Les Turton from Chevrolet UK said in the press releases, “The new Orlando deserves another look and we believe this mould-breaking MPV is a real head-turner – especially when it’s made from tonnes of the nation’s most popular aqua-marine putty .  Hopefully our launch will appeal to the inner-child in every parent and it will become a firm family favourite.”

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