Described as a genuine alternative to other rear-wheel drive luxury cars, the Thema is a Chrysler 300 in Lancia drag.

As part of the company's rebirth, Lancia has just unveiled the new Thema flagship.

Described as a "genuine alternative" to other rear-wheel drive luxury cars, the Thema is essentially a rebadged Chrysler 300. Putting the obvious aside, the car features sinister styling with a prominent grille, LED-infused headlights, and a chrome-plated dual exhaust system.

Inside, the cabin is elegantly appointed with chrome accents, Sapphire Blue ambient lighting, and a Uconnect Touch infotainment system with an 8.4-inch display. Should that fail to impress you, options include heated Nappa leather seats, wood trim, a Poltrona Frau leather-wrapped dashboard, GPS navigation, and a premium audio system.

In the tech department, the Thema offers a vast array of safety gadgets. Highlights include Adaptive Cruise Control, Blind Spot Detection, Cross Path Detection, and a rear view camera.

Under the hood, two engines are available. The 3.0-liter V6 diesel can be had with 190 hp (142 kW / 193 PS) or 224 hp (167 kW / 227 PS) and 550 Nm (406 lb-ft) of torque. If you prefer petrol, the Chrysler-sourced 3.6-liter Pentastar V6 is good for 292 hp (218 kW / 296 PS) and 353 Nm (260 lb-ft) of torque. It is connected to an eight-speed automatic transmission which allows the car to accelerate from 0-100 km/h in 7.2 seconds, before hitting a top speed of 230 km/h (143 mph).

The Lancia Thema will start arriving at European dealerships in October, so start preparing for an American invasion.

Be part of something big