Hyundai are to herald in a marvel of engineering - bringing the characteristics of a $60,000 premium sedan to forecourts wearing a price tag of only $30,000. The all-new Genesis will make its international debut on January 13th at Detroit.

Hyundai is ringing in the new year with the launch of a new era for the Korean car manufacturer, this new era goes by the name of the Hyundai Genesis. The Genesis is built on a brand new rear-wheel drive drivetrain and comes with a choice of three engines, a 3.3 liter V6, 3.8 liter V6 or the top of the range and also brand new 4.6 liter Tau V8.

The Hyundai Genesis aims to compete with premium sedans like the Chrysler 300C and Poniac G8, but Hyundai has created a car that could take on the luxury sedans like the Mercedes E-Class, Infiniti M and Lexus GS. After all, what better way to compete with USD 60,000 cars than with a USD 30,000 one? No matter what the driving enthusiasts say, value for money goes a long way this day and age.

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