First installment in new film series by Aston Martin to showcase the Rapide model released online.
Aston Martin has released the first installment of a new online film series meant to showcase the brand's four-door Rapide model.
The online series, titled True Power Should Be Shared, was launched on January 12th and will run for several episodes.
The film series was shot in Lisbon, Portugal and has a Bond-derived, Transporter feel to it with a touch of the "team put together by mysterious figure" of Ronin. It recalls the films series Audi put out last year for the A1 featuring Justin Timberlake with a Hitchcockian "innocent man caught in intrigue" plot. And let's not forget The Hire film series by BMWfilms that pioneered the innovative marketing genre going back to 2002.
Film Director Donnie Masters said in the Aston Martin press release: "We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car."
The film series is still an advertisement for the 2011 Rapide, doing its best to show off the model's unique ‘swan wing' doors. The Rapide comes with a 6.0-liter V12 engine producing 470 bhp (477 PS / 350 kW) and 600 Nm (443 lb-ft) of torque coupled to a six-speed Touchtronic 2 gearbox. It does the 0-60 mph sprint in 5.1 seconds (0-100 km/h in 5.3 seconds) and top speed is 188 mph (303 km/h).
Prices start at £139,950 in the UK and $199,950 in the United States.
Aston Martin began deliveries of the Rapide last year.