Volvo XC90 Gets R-Design Treatment

Scheduled to debut at Detroit next week, this is an XC90 designed specifically for the more discerning consumer. Volvo R-Design is a new concept in refinement giving customers the higher levels of customisation now so prevalent in the industry.

Unveiled in fiery Passion Red finish and scheduled to debut at Detroit next week, this is an XC90 designed specifically for the more discerning consumer. Volvo R-Design is a new concept in refinement, first seen on V70, XC70 and S80 models, giving customers the higher levels of customisation now so prevalent in the industry. The new product line is seen by the firm to highlight their increasing focus on making their cars 'more extrovert and emotional' - and that it does.

Based on the XC90 Sport model, namely utilising its sport chassis, the R-Design version also pinches silk matt finish details, brushed steel sill mouldings and stylish blue-lit metal watch-style instrument dial faces. But exclusive to R-Design are 19-inch or optional 20-inch alloys, dual exhaust pipes and rear view mirror caps in a silk matt finish.

Further accentuating a more sporty vehicle is the removal of roof rails, which move to the options list. Exclusive R-Design badges stress the upgrade, splattering badging on the grille, on backrests and on the leather-trim steering wheel. Additional accents in the cabin include the perforated leather sports seats and contrasting cream-coloured strip on off-black Flex-Tec upholstery. An aluminium centre stack and door inlays provide a refined trim.

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About this article
Motor show Detroit Auto Show
Automaker Volvo
Article type General