Designed to preview a production model that will be launched in the first half of 2012, the c is a small entry-hybrid that features an aerodynamic bodywork and a minimalist interior.

Toyota has unveiled the Prius c concept at the North American International Auto Show in Detroit.

Designed to preview a production model that will be launched in the first half of 2012, the c is a small entry-hybrid that features an aerodynamic design and a minimalist interior with circular controls.

Additional information is virtually non-existent, but the company says the production model will be the "most value-oriented hybrid in the U.S." and have the highest mileage among non plug-in hybrid vehicles.

Live photos and video on the way momentarily.

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