Skoda Fabia vRS built by sociopaths - 'Meaner Stuff' commercial [video]

Škoda UK has released a new TV commercial for the Fabia vRS. The 60 second spot shows a more "aggressive" approach to building its high-performance hot hatch which is in dark contrast to the Fabia's "Cake" commercial from 2007.

The new advert carrying the "Made of Meaner Stuff" strapline presents a team of sociopathic production line workers building the "meaner" Fabia vRS. Taking place in a secret location within the Škoda factory, the commerical opens with the original "Cake" commerical playing on a television screen, which is enthusiastically shut down with a piercing crossbow arrow. Then various "mean" events unfold showing the Fabia's chassis made of bone, a snake-powered engine and unorthodox finishing techniques.

Billed as the fastest production Fabia ever built, the Fabia vRS features a 1.4 litre TSI turbo and supercharged engine producing 180 bhp. The Fabia vRS accelerates from 0-62 mph in 7.3 seconds via a seven speed DSG transmission while returning a combined fuel economy of 45.6 mpg (6.2l/100km).

The Škoda Fabia vRS is priced from £15,700 OTR.

See press release below for further details.

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Automaker Skoda
Article type Entertainment
Tags škoda fabia, škoda fabia vrs, fabia, fabia vrs, made of meaner stuff, skoda fabia, skoda fabia vrs, skoda made of meaner stuff, skoda marketing, vrs