The Audi R8 Super Bowl ad will be based on The Godfather, and may show off the Audi R8 Spyder. Set for February 3rd, the commercial could have cost Audi as much as $6 million for the airtime alone.
Details are beginning to emerge about the Audi R8 Super Bowl ad set for February 3rd. The occassion, which could have cost Audi as much as $6 million for the airtime alone, is being marketed by a new web site promoting the debut. The commercial is also being speculated as a potential debut for the Audi R8 Spyder, but there has been no confirmation of that from Audi.
Audi has produced a 60-second commercial featuring Alex Rocco, the actor who played Moe Greene in The Godfather. Styled like the film, the spot will likely immitate the scene where Michael Corleone tries to buy out an indignant Greene's stake in a Las Vegas casino.
According to Audi's press release, they "selected The Godfather as a thematic foundation for its Super Bowl ad because the film expresses the idea of a new power rising in an established hierarchy."
The character of Moe Greene was shot through the eye while receiving a massage during a legendary scene in the Oscar-winning film.
Published reports state that the Audi ad will air during the first quarter of the Super Bowl. By signing up on the Audi of America site dedicated to the ad, users will have a chance to see the commercial before it airs, likely at 10:18pm Greenwich Mean Time on February 3rd. This is more than an hour before the game is scheduled to begin.
Audi's decision to air the advert is not so much to sell the R8, but to further position the automaker as a top luxury vehicle producer.
Depending on who you ask, last year's Super Bowl was watched by anywhere between 93 and 145 million people, 97.9% of which were in North America. However, if you are not from the States, you might be unaware that there are two stories U.S. media heavily report around America's football championship: the game itself, and the advertisements shown during the game.
This year's Super Bowl is being broadcast on Fox, which means that when U.S. viewers are not being bombarded by promos for Fox programming, they will see 30 minutes of new television spots. The advertisers dream is for one of their commercials to be endlessly repeated on news reports across the States, with the spot becoming the focus of water-cooler conversation long after the game is finished. 24 years later, people still talk about the 1984 Apple Macintosh commercial that aired nationally for the first (and only) time during the Big Game in '84.
That is why 30 seconds of advertising during the 2008 Super Bowl will cost as much as $3 million. It is a calculated risk made by companies trying to milk as much aftermath publicity and word-of-mouth as possible.
And in Audi's case, to hopefully ascend to the height of supremacy over all luxury automakers.