Mercedes must be going for a halo effect with this unusual campaign as it focuses on a vehicle that costs well over €200,000 and only a few hundred units are expected to be built.

Mercedes-Benz AMG has launched an outdoor advertising campaign in Germany for the recently unveiled 661 horsepower SL 65 AMG Black Series hyper car. Mercedes must be going for a halo effect with this unusual campaign as it focuses on a vehicle that costs well over €200,000 ($300,000) and only a few hundred units are expected to be built. However, the clever tag lines in both English and German seem to be quite effective. For example, one ad in German which appears to be in a metro station is translated as, "Steals the breath away of others at 0 and yours at 320."

Thanks to Dremel for the tip!

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