Smart's new marketing campaign gives consumers a vision of the ForTwo city car. Smart's low-tech answer to the 'virtual' driving experience.
As part of a new marketing campaign for Smart’s ForTwo in its home country, the German firm has created the special glasses you see here that let the wearer take a ‘virtual’ test drive of its tiny city car.
Inside the special cardboard-framed spectacles the wearer is presented with detailed images of the ForTwo’s funky interior, giving a panoramic view of what to expect when sat behind the wheel. This view includes the simple but clever dash layout with the top-mounted pods.
The idea of the campaign is to allow prospective buyers the chance to experience the ForTwo without leaving the comfort of their own home.