Find out the latest in an advertising war being started by Lexus in South Africa. The story inside.

Looks like Lexus is using the South African market to rip on a few of their rivals.  A new ad from the Japanese luxury automaker not-so-subtlely mocks their German counterparts for the high prices they charge for "extras."

Lexus says items like a high powered sound system, power seating, voice-controlled navigation, reverse camera, USB and Bluetooth "should come standard."  Notice the design of the pie charts and Venn diagram used in the advert?

Naturally, the shapes bear a strong resemblance to the logos of BMW, Audi and Mercedes-Benz.  It is all part of an ad campaign around the slogan, "The Lexus Range. Where optional is standard."

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