Is the Mopar 2010 Challenger worth the almost $40k price? Find out what's included, inside.

Chrysler plans to begin sales of a new special edition, the Mopar 2010 Challenger, from August.  Only 500 editions of the car will be sold at a starting price of $38,000.

However, customers who want the car with a manual transmission will have to pay an extra $1,000.

The special edition is based on the Challenger R/T, and includes a cold air intake, hood venting, front and rear strut-tower braces, and a new engine cover.  It rides on 20-inch glossy black forged wheels, matched by a black chrome grille surround.  All of the units will be painted in Brilliant Black, with customers able to choose blue, red or silver as the color for side stripes and interior cross stitching.

The stitching is seen on the leather-wrapped steering wheel and Katzkin leather seats.  A Mopar T-handle shifter for automatic models, or pistol grip shifter for manual transmissions, will be seen on the car.

To make customers feel more a part of the brand, they will receive a package of material including certificates and a limited-edition sketch signed by Mark Trostle, Chrysler's design chief.

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