A Porsche 911 has triumphed over a MINI Cooper in a marketing-fueled event at Road Atlanta. Details inside.

A Porsche 911 (commissioned by MINI) has triumphed over a MINI Cooper in a marketing-fueled challenge event at Road Atlanta.

Despite rigging the course, by staging it in the confined infield, the 911 beat the Cooper by two seconds. Undeterred by the loss, MINI pointed out the two seconds are worth $38,000 each, in reference to the price difference between the two cars.

Despite MINI's back tracking bravado, hopefully this will put an end to MINI's dubious attempt to grab headlines. Over the past few weeks, the company has done everything from challenge Porsche in the New York Times to rent a plane with a banner reading "Dear Porsche, Bring it! Love, MINI."

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