In a strange twist, Volkswagen has apparently decided the next-generation Phaeton should target U.S. and Chinese consumers.

In a strange twist, Volkswagen has apparently decided the next-generation Phaeton should target U.S. and Chinese consumers.

While details are limited, an Autocar source has stated the new Phaeton "will look much more like a car for America." This means the car will likely feature ostentatious styling, a longer wheelbase, and a reasonable price tag.

It remains unclear what platform will underpin the new Phaeton, but speculation seems to suggest it could be the one used on the Chinese Audi A6L. Regardless, engine options will likely carry over with the exception of a new hybrid which pairs a 245 kW (333 PS) supercharged 3.0-liter V6 with a 34 kW (47 PS) electric motor.

As you may remember, the original Phaeton was a sales disaster in the United States. American luxury consumers scoffed at the idea of a $70k+ Volkswagen and continued to buy competing models like the Audi A8, BMW 7-Series, and Mercedes S-Class. Between 2004 and 2005, the company only managed to sell 2,253 Phaetons in the America.

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