Seat has unveiled a five-year plan which will attempt to return the brand to profitability. If it fails, the brand will likely die.
Seat, Volkswagen's beleaguered Spanish brand, has unveiled a five-year plan which will attempt to return the brand to profitability.
While details are limited, the plan calls for better utilization of the Martorell factory, near Barcelona, which is currently running at 60% capacity (according to Seat's projections, the plant needs to run at 90% capacity to be profitable). To remedy this situation, the plant will likely build the 2011 Audi Q3 crossover.
Seat's CEO, James Muir, stated the five-year plan "...is the last attempt for the brand. It wouldn't make sense to think anything else." He added, "I cannot solely rely on cost reduction to make Seat profitable. It'll be an uphill battle, but I believe it is possible."