Find out everything there is to know about the two new Golf GTI editions on display this week in Austria. The story inside.

German automaker VW used this week's Wörthersee 2010 festival to introduce two new GTI models.  The Volkswagen Golf GTI adidas and the Volkswagen Golf GTI Excessive concept will be on display at the festival in Reifnitz, Austria, until May 15.

Following the event, sales of the Golf GTI adidas will start in June.  The three- or five-door car features an interior inspired by adidas footwear, including two-tone sport cloth and leather seats that feature the shoe brand's three-stripe trademark.  The brand's logo is also emblazoned on the exterior of the car, at the B-pillar.  Aside from the GTI's standard equipment, the car comes with smoked lenses over the rear LED lights, and cornering bi-xenon headlights.

Riding on 18-inch "Serron" alloys, the car also includes the Light & Sight package, dual zone climate control, tire pressure monitoring, and a nifty golf ball-inspired shift grip (only on the DSG).  The car can only be purchased in Black Uni, Candy White, Tornado Red, or the higher-priced Oryx White.  It uses a 155 kW (210 PS) turbocharged engine to power it to a 240 km/h top speed.

Sales of the Volkswagen Golf GTI adidas will begin next month for European markets, with exported models also being sold in Australia and the United States.

Unfortunately, the company has no plans to sell the Volkswagen Golf GTI Excessive concept car, meant to demonstrate "the great design potential of the Golf GTI."  However, if the parts seen on the car get a positive enough reaction, the company has said it may make them available as Volkswagen Original Accessories.

Some of these add-on options include a new, thin front spoiler that leads to the 30mm wider flared wheel wells.  New side sills were also bolted on, as well as a new rear diffuser that "lights fire-red when braking," according to the company.  Larger perforated disc brakes measure 370mm in the front and 310mm at the back, and are covered by 19-inch CH Black Edition BBS wheels.  A new rear spoiler was also fitted.  Power was boosted by just over two percent, thanks to the Akrapovic exhaust.

With many of the additional parts painted in glossy black, it is no surprise VW would use the color to offset the aluminum trim.  New sport seats are upholstered in black and red Nappa leather, with the red used to match both the rear diffuser light and the Firespark Metallic exterior color.

If popular, look for VW to announce a sales introduction of a Golf GTI Excessive line of optional equipment.

Be part of something big