Land Rover managing director explains that following the car's good North American reception, Geneva will be used to assess European demand for production of the LRX Concept, a new crossover 4x4 for the firm.

First unveiled in January at the Detroit Auto Show, the Land Rover LRX Concept is a vehicle designed to gauge demand for a new Land Rover entry into the rapidly-expanding crossover sector. And it is at Geneva that the concept will make its European debut. Land Rover managing director Phil Popham explains that following the car's good North American reception, Geneva will be used to assess European demand for production. "[After Detroit, I'm] even more certain this would be a hugely exciting direction for us to take," he says.

Breadth of capability is a value at the new concept car's core. Not compromising on the capabilities of Land Rover design, the LRX packages more compact dimensions with fuel-efficient diesel hybrid technology and tough four-wheel-drive ability. Designed to use a 2.0-litre turbodiesel hybrid, the new powertrain could reduce fuel consumption by up to 30% over similar-sized 4x4s, while the car's electric rear axle enables low speed electric running and the retention of full (if not improved) all-wheel-drive performance both on and off road.

The LRX will make its European premiere alongside Land Rover's 60th anniversary special edition Defender SVX. A seemingly likely production version of the concept vehicle will not hit showrooms before 2009.

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