GM will offer celebrities a ride to the red carpet in more than 75 environmentally friendly vehicles, including the GMC Yukon Hybrid and the Chevrolet Fuel Cell Equinox.
General Motors will be using the 80th Annual Academy Awards on February 24 to help show off their commitment to E85, hybrid and fuel cell technology. The company will offer celebrities a ride to the red carpet in more than 75 environmentally friendly vehicles, including the GMC Yukon Hybrid and the Chevrolet Fuel Cell Equinox.
“GM’s longstanding relationship with Hollywood and our strong commitment to bringing advanced technologies to market that will help diversify fuel sources and reduce vehicle emissions makes this the perfect time for GM to drive ‘green’ to the Oscars,” said Dino Bernacchi, GM Director of Marketing Alliances and Branded Entertainment. “Our outreach to showcase GM’s ‘fuel-friendly’ products will be increasingly evident in the entertainment industry in 2008 with presence at awards shows, film festivals and special events, as well as a heightened product placement effort in movies and television.”
The GMC Yukon Hybrid features fuel economy ratings of 21mpg city and 22mpg highway for two-wheel drive models, while pricing starts at $50,945. Later this year GM will make Chevy Equinox Fuel Cell vehicles available to celebrities for everyday use.
GM recently used the GRAMMY awards to help promote their lineup and support MusiCares by auctioning off a pink Cadillac CTS.