Alpheo marks the Daewoo brand's entry into the upper-mid-sized sedan segment in Korea.
More evidence that GM has no intention of replacing the Daewoo brand in Korea. The U.S. automaker has introduced the Daewoo Alpheon at the 2010 Busan International Motor Show - a rebadged Buick LaCrosse.
With the Alpheon, Daewoo is clearly going after its own fair share of the large sedan segment in Korea with this near-premium offering.
"I am confident that the Alpheon will surpass the demands of the most sophisticated luxury sedan buyers in Korea," said Mike Arcamone, President and CEO of GM Daewoo.
For the Korean market, the Alpheon will come with a 3.0 liter V6 engine - likely the same one as in the Buick LaCrosse which rates 255 hp (190 kW). The power plant is coupled to a 6-speed automatic transmission.
GM Daewoo says the "Alpheon becomes a stand-alone luxury product brand in GM Daewoo's product portfolio." Much like its Korean couterpart, Hyundai, have made inroads into the luxury sedan segment with the Genesis model.