According to a recent Millward Brown survey, BMW is the most valuable automotive brand. Full details inside.

According to a recent Millward Brown survey, BMW is the most valuable automotive brand.

The company surpassed last year's winner, Toyota, with an estimated value of $21.82 (€16.52) billion. Toyota, while second, was valued at $21.77 (€16.48) billion. Due to the economic downturn, both companies had lower valuations than last year.

Honda came in third with a value of $14.30 (€10.83) billion, Mercedes was fourth with $13.74 (€10.40) billion, and Porsche was fifth at $12.02 (€9.10) billion.

The big gainers were Volkswagen (up 20 percent) and Ford (up 19 percent), while the big losers were Porsche (down 31 percent) and Toyota (down 27 percent).

World's most valuable car brands in $ billion; (rank in top 100)

1. BMW $21.82-- (25)
2. Toyota $21.77 -- (26)
3. Honda $14.30 -- (46)
4. Mercedes $13.74 -- (53)
5. Porsche $12.02 -- (65)
6. Nissan $8.61 -- (86)
7. Ford $7.04 -- *
8. VW $6.99 -- 
9. Audi $3.62 -- 
10. Renault $3.26 --

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