BMW will offer Political Roundel Attachment Tags (dubbed PRATs) which replace the traditional colors of the BMW logo with the colors of the three major political parties.

Ahead of the UK general election, BMW has unveiled a unique way for voters to express support for their party.

While you may consider it blasphemous, BMW will offer Political Roundel Attachment Tags (dubbed PRATs) which replace the traditional colors of the BMW logo with the colors of the three major political parties. The red PRAT represents the Labour Party, the Blue PART the Conservative Party, and the Yellow PART the Liberal Party.

According to Uwe Beanhadde, Head of Technology at BMW's Forschungs und Innovationszentrum,"(we) see it as a niche (accessory) with potentially wide appeal." He added that the PRATs are easily removable, so a sudden change in party affiliation is no problem.

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