A brief history of Porsche in America, 60 years in the making. The story inside.
Expect Porsche to put on a celebration of sorts at the New York Auto Show next week. The automaker began selling cars in the U.S. 60 years ago, with first sales based out of a dealership in the Big Apple.
Ferry Porsche wanted his company to expand to the States to generate more revenue. He teamed up with Max Hoffman, an Austrian living in NYC who was earning a living importing European cars Stateside.
Hoffman's dealership opened up in mid-1950. "This was something completely new, out of this world," he said. "I was not 100 percent for Porsches. I was 1,000 percent for Porsches"
Soon after, an Austrian living in California, Johnny von Neumann, began bringing Porsche's to the West Coast using a storefront in North Hollywood. By 1954, 11 Porsche vehicles were selling in the U.S. weekly, roughly 30% of the company's production, including two Porsches for James Dean.
One of which was the 550 Spyder Dean died in after an accident.
Since then, Porsche Cars North America was created, eventually employing 180 people. The company's cars are sold in 200 dealerships across the region. You can read more about Porsche's U.S. history in the press release below.