A special pink Fiat 500C goes on sale in the UK this summer. Pricing is £13,500 OTR and includes a special pink paint and 16-inch wheels.

With summer approaching in the northern hemisphere some motor manufacturers are firing early warning shots to their rivals. In the case of Fiat UK it may be warning pompoms rather than shots. A limited edition of 300 Special Pink units of the Fiat 500C will go on sale at a price of £13,500 OTR. The car is based on the 1.2 Pop model.

Customers will be treated to the special pink colour featured both outside and inside. Other specifications include colour-coded door mirrors, chrome trim, 16-inch alloy wheels, a leather steering wheel, a pink key cover and special mats.

"We reacted to customers' requests earlier this year when we gave them the 500 Pink, and I believe we will find a new group of fans with the 500C version of this limited edition car," says Elena Bernardelli, marketing director, Fiat Group Automobiles UK and Ireland. "With all the benefits of the convertible roof this summer, coupled with the style and personality of the Pink range, I think it will be one of this year's must-have car purchases."


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