Aston Martin used the Geneva Motor Show to debut two special editions and their new customization program.

Aston Martin used the Geneva Motor Show to debut two special editions and their new customization program.

The V12 Vantage Carbon Black Edition features unique metallic paint (which requires 50 man-hours of hand painting to apply), carbon fiber side strakes, and black diamond turned alloy wheels. Inside, Aston Martin installed carbon fiber sill plates with "V12 Vantage Carbon Black" etched in stainless steel.

The other special edition, the DBS UB-2010, celebrates Dr. Ulrich Bez's 10th year as Aston Martin CEO. It features ‘Azurite Black' paint, metallic bronze leather (with woven leather seat inserts), Cryptic Titan trim, and sill plates signed by Bez. Production will be limited to 40 units - 20 Coupes and 20 Volantes.

Besides the special editions, Aston Martin launched Works Service Tailored. Effectively a bespoke styling program, Works Service Tailored "...focuses on fashioning color and materials with limitless boundaries precisely to customer choice and specification, enabling owners to apply their own personal taste." To kick off the launch, the company unveiled a Magma Red Rapide and a Blue Pearl White DB9 with gun metal accents.

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