Ferrari chair Luca di Montezemolo confirmed the Ferrari 599 Hybrid's debut at the upcoming Geneva Motor Show. Details inside.

Ferrari will officially unveil the Ferrari 599 Hybrid at the Geneva Motor Show in March.  The decision was announced when Ferrari and Fiat chairman Luca di Montezemolo introduced the 2010 Ferrari F10 Formula 1 car earlier today.

The two-seat 599, designed by Pininfarina, is expected to be a petrol/electric making use of lithium-ion batteries.  A kinetic energy recovery system (KERS), developed by the company's F1 team, is expected to appear on the hybrid along with regenerative braking.  With a KERS in place an electric power boost is also probable.  Look for start/stop to also appear on the hybrid.

In the end, the car is expected to reduce fuel consumption by nearly 35%.  This would bring combined economy ratings to 14 mpg.

At the event, di Montezemolo also mentioned that the automaker will continue to adapt F1 technology for its street vehicles.  Ferrari will also continue to look for ways to improve their cars' efficiency as part of the board's plan to make the company more sustainable.

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