Audi is looking to push 80,000 units of the Audi A1 in its first full year of production. Details and video inside.
Audi officials are hoping their latest subcompact, the Audi A1, will be able to ride a wave of surging popularity for that market. The company's board is predicting 80,000 A1 units will be sold in the vehicle's first year of production.
The company is anticipating the subcompact market to grow extensively through the year 2015. Audi execs are forecasting growth of 30% in Germany alone.
Audi board member Peter Schwarzenbauer sees the A1 as a premium vehicle that offers subcompact customers an alternative to typically boxy styles. "People who for practical reasons choose a small car want not only the basic functions, but an exciting design and the latest technology as well," he said in an Audi PR video.
"With the A1, we're giving these customers what they want by launching the first premium car in the subcompact segment."
The 2011 Audi A1 will be introduced to the public at the Geneva Motor Show in March. Sales of the car could begin later in the year.