Volkswagen has announced plans to launch the 2010 GTI via a free version of Firemint Real Racing game on the Apple iPhone and iPod touch.

Volkswagen has announced plans to launch the 2010 GTI via a free version of Firemint Real Racing game on the Apple iPhone and iPod touch.

While many automakers have used online games to promote their products, this is the first time a company has used the App Store to launch a new vehicle. More importantly, six U.S. players will win a customized GTI MkVI with black 18-inch wheels and faux carbon-fiber interior trim (among other things).

According to Volkswagen's Tim Ellis, "With the personalization of media and the challenges inherent with reaching constantly connected consumers, we tasked ourselves to rethink the way we launch vehicles in order to engage our consumers in a meaningful way. The GTI customer is a tech-savvy consumer who enjoys social networking, playing games and spending time on mobile devices - most often an iPhone. Launching the all-new 2010 GTI via the Real Racing GTI App allows us to connect with this savvy GTI consumer within his or her everyday life in a way that no 30-second spot ever could."

While only U.S. players can win a car, the Real Racing GTI App can be downloaded free worldwide.

Be part of something big