The sell-out Rolls Royce Phantom Coupe, unveiled in Geneva this week, is a runaway success for the British brand. A wider RR audience has now been cultivated as a result of Coupe appearance.

All 200 examples of the drop-dead beautiful Rolls-Royce Phantom Coupe are now booked. Yours, if ordered today, will only be delivered to you in the spring of 2009. RR Chairman and CEO, former BMW South Africa CEO Ian Robertson, says two out of three sales of the Phantom Coupe are by people who don’t currently own a Rolls. “It means we’re beginning to appeal to a broader audience,” he said. Dare we say even a younger, less high-nosed audience? It is only a matter of time before we see it on MTV Cribs with fat 22-inch chrome rims.

Rolls Royce has been on a serious comeback trail since the Phantom came into power. Last year they saw over 1,000 units shipped for the first time, signaling the proper return of the RR brand to the fore for the first time since the Germans took over.

Under no illusions as to the whereabouts of the market for the Phantom Coupe, Robertson said the car is a sportier Rolls Royce, but it is still very clearly not a sports car. But is it a Bentley GT beater?

Purring under the long bonnet is the traditional 6.75-litre RR V12 that produces 453 hp/ 337kW and 720Nm of torque. Phantom Coupe is thus able to move from 0 – 100km/h in 5.6 seconds, topping off at 250km/h.

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