Ferrari and Conde Naste have entered into a co-publishing deal to launch an exclusive Ferrari magazine. It is To be published four times a year by very experienced industry staff.
Ferrari’s new magazine is going to print in late June. The paper Ferrari will be co-published by Condè Nast, the publishing house that runs titles like GQ, Glamour, Golf Digest and Vogue. This one global publication is a consolidation of previous Ferrari attempts at print media, and will take off with an initial print run of 30,000.
Ferrari’s magazine will publish four times a year, its “shelf” dates coinciding with significant dates in the year. After the June issue the next one will come out for the Paris Motor Show at the end of September.
“For several years now Ferrari was thinking about a publication dedicated, first of all, to its collectors and clients in the world,” Dany Bahar, Ferrari Brand and Marketing Director. “I’m proud to give the start to this project. That magazine will be directed by Antonio Ghini, who, with his great knowledge of the Company will be able to meld tradition and an ability to innovate in the name of a widely loved and respected Marque.”